Here are a few good reasons: DURABILITY The fabric materials that they use are sourced from the US, Japan, and the Philippines. A finished product underwent meticulous QC, it's a combination of machine and hand sewing, appliques, the works. Safe to say, they're HANDCRAFTED to perfection. A bed cover, queen or king with 2 pillow cases, would take 2-3 weeks to finish. This is our Honeymoon Quilt of 12 years, a wedding gift made especially for us by one of my dearest friends, Rina. No repair has been made ever since we used it over a decade ago. Here, you see that Rina's creation is still in good shape. Rina and I I just thought that this wonderful work of art was worth the posting, tattered and all, LOL! The oldest in my collection, "she's" still a beauty at almost 15 y/o. It was a birthday gift to me by another dear friend of mine, Debbie, who's actually the one who influenced me into sewing quilts and of course, HOMES...